insights to
do better

Upinion is a research platform that uses chat messaging to help you integrate ongoing insights into everyday decision making.


How it works


Create conversational surveys easily and ask questions the moment you need to.


Connect to those who matter most to you directly on Facebook Messenger or Upinion Messenger.


Collect meaningful insights within minutes. Work agile, dig deeper & stay ahead of competition.

effortless research with Upinion


We offer research at your fingertips. Launch and execute at the speed of light. Get a researcher to help you or use validated frameworks. Get real time answers, clear statistics and work agile.


Reach your respondents in their natural social habitat, on Facebook Messenger or Upinion Messenger. Build relationships with respondents, increase response rates and quality of responses.

contextual research with Upinion
where research happens - Upinion

Where research happens

Looking for feedback from your customers, launching a longitudinal study or in need of employee feedback? Upinion has you covered. We can help you get the answers to whatever questions you have.

Words from our clients

Discovery Channel testimonial

“We love Upinion’s mobile platform. We now engage with our viewers during TV programs and do our research real-time.”
Richard Benschop
Research Director, Discovery Networks


“Upinion has modernized traditional research and made it proactive rather than reactive.”
Tanya van Tonder
Managing Director, Opinion Solutions

Upinion believes that access to knowledge is a right.
That’s why Upinion is free forever.

Contact Us

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