Collaborative and impactful insights in crisis
Upinion ensures that communities impacted by crises have a voice and influence in decision-making processes.
The mechanism in implementing our approach lies in our Digital Engagement Platform, that allows for community engagement and accountability (CEA) at all stages of the humanitarian program cycle, i.e. during the emergency assessments, planning the response, during implementation and evaluating and learning from the response.
Upinion establishes representative online communities to engage with frequently, especially in areas where – due to logistical and/or safety reasons- people are hard to reach.
Upinion employs a three-path ‘community growth’ methodology, which include engagement with people via their preferred social media channels, outreach via local partners, and our ‘Upinionator’ method. Upinion combines these three methods in order to engage with the right communities at the right time.
We have three distinct ways of engaging with communities, namely by gathering their insights, co-creating interventions and advocacy campaigns, and facilitating communities’ real-time participation in high-level events.
Upinion has in-house expertise to turn data into easy to understand reports, tailored to its specific target audience. We create detailed reports with local, national and/or regional level analysis. These include protection and livelihoods monitoring reports, scoping exercises, needs assessments, perception studies, impact measurements, and academic research. See also our News section to read more about our latest reports.
Upinion provides accessible, easy to understand information back to the communities it engages with, whether this is in the form of information flyers, reports and/or updates about what happened with the insights they have shared themselves.
Information is compiled in clear and appealing visuals that provide an overview of the results and/or service points where communities can go for further information. At the same time, in order to make insights actionable, Upinion facilitates participatory advocacy and awareness raising campaigns with stakeholders.
Upinion tackles a variety of themes that occasionally intersect, but each one addresses a unique distinct inequality in humanitarian action.