Our mission

At Upinion, we live to empower the world one conversation at a time; to help our clients innovate their market research and integrate ongoing insights into everyday decision making, by using social messaging as their source of feedback.

Upinion is a technology company that is founded in 2013 in Amsterdam by a team of innovators, believers and dreamers. We think big, embrace new approaches to solving problems, and we believe that together with you, we have the ability – to rock the market research industry.

Upinion | our approach is an award winning innovation

Four global offices

Rooted in Amsterdam, Johannesburg, and Redmond (WA) to help our clients around the globe.

50,000+ conversions completed

Upinion allows you to satisfy your curiosity. Have a question? Have a conversation.

150+ clients worldwide

Hundreds of the world’s most beloved brands trust Upinion to help them be the best to those who matter most.


Upinion is growing and hiring! We’re looking for passionate and talented team members to take Upinion to new heights.


Do you also believe that social messaging can transform and innovate how your clients can get meaningful insights?

Let’s chat

We believe that conversations are powerful.
Let’s chat and see how Upinion can help you do better.